Core Web Vitals

Core Web Vitals Optimization

Green scores across LCP, INP, and CLS — measured on real users, not lab tests. I fix the metrics Google actually uses to rank your site, with a clear before-and-after report.

LCP Optimization
INP Optimization
CLS Fixes
Real User Metrics
120+
Sites Optimized
Green
CWV Default Result
<200ms
Average INP
8+
Years Experience

What I Optimize

Every metric that affects your search rankings and user experience.

LCP Optimization

Largest Contentful Paint fixes: font loading, image optimization, server response time, render-blocking resources.

INP Optimization

Interaction to Next Paint fixes: JavaScript execution, event handlers, main thread optimization.

CLS Fixes

Cumulative Layout Shift fixes: image dimensions, ad slots, dynamic content, font swap strategies.

A

Font Loading Strategy

Self-hosted fonts with proper preloading, font-display swap, and fallback font matching.

Third-Party Script Audit

Identify and defer or remove third-party scripts that block rendering and hurt interactivity.

Mobile Performance

Mobile-specific optimizations for touch responsiveness, viewport rendering, and network efficiency.

How It Works

A straightforward process from measurement to verified results.

1

Measure

Pull CrUX data and run lab tests to baseline LCP, INP, and CLS scores.

2

Diagnose

Trace each failing metric to its root cause — fonts, images, JS, layout, server.

3

Fix

Apply targeted fixes for each metric with staging verification before going live.

4

Verify

Confirm green scores in CrUX, deliver before-and-after report, monitor for 30 days.

Simple Pricing

Fixed quotes. No hourly billing. You know the cost before work begins.

CWV Audit

From $249
  • CrUX + lab analysis
  • Metric-by-metric breakdown
  • Prioritized fix list
  • Detailed PDF report
Get Started

Enterprise / E-commerce

From $899
  • Everything in Full CWV Fix
  • E-commerce-specific tuning
  • Custom performance budget
  • Priority support
  • Extended monitoring
Get Started

What’s Included

CrUX data analysis
LCP optimization
INP optimization
CLS fixes
Font loading strategy
Image pipeline (WebP/AVIF)
Third-party script audit
Before/after report
Real user monitoring setup
30-day verification

Frequently Asked Questions

What are Core Web Vitals?
Three metrics Google uses to measure real-user experience: LCP (loading speed), INP (interactivity), and CLS (visual stability). They directly affect search rankings.
How do CWV affect SEO?
Google uses Core Web Vitals as a ranking signal. Sites with green scores get a ranking boost, and poor scores can push you down in search results.
What’s a good LCP/INP/CLS score?
Google defines good as: LCP under 2.5 seconds, INP under 200 milliseconds, and CLS under 0.1. I aim for well under these thresholds.
How long does it take to fix CWV?
A CWV Audit takes 2-3 business days. Full fixes typically take 5-7 business days, depending on the number of issues and site complexity.
Can you fix CWV on Shopify?
Yes. Shopify has unique CWV challenges — app scripts, theme code, liquid rendering. I optimize within Shopify’s constraints for the best possible scores.
Do you use PageSpeed or CrUX?
Both. PageSpeed Insights gives lab data for debugging. CrUX (Chrome User Experience Report) gives real-user data — which is what Google actually uses for rankings.
How much does CWV optimization cost?
CWV Audits start at $249, Full CWV Fix at $499, and Enterprise at $899. You get a fixed quote before any work begins.
Will fixes break my site?
No. All fixes are tested on staging first. I keep full backups and you approve everything before it goes live.