Custom Shopify Theme Development
Bespoke Shopify 2.0 themes built from scratch in Liquid. Modular sections, merchant-friendly customization, fast load times, pixel-perfect Figma fidelity. Built for brands that have outgrown ThemeForest.
What I Deliver
End-to-end custom theme development tailored to your brand, your content, and your conversion goals.
Figma-to-Liquid Theme Build
Pixel-perfect conversion of your Figma designs into a fully functional Shopify 2.0 theme with clean, maintainable Liquid code.
Section & Block Architecture
Modular sections and blocks that give merchants full control over page layouts without touching code.
Theme Settings System
Color pickers, typography controls, spacing options, and feature toggles that make your theme truly customizable.
Cart & Checkout UX
Slide-out cart drawers, upsell widgets, trust badges, and streamlined checkout flows that reduce abandonment.
Theme Refresh / Redesign
Modernize your existing Shopify theme with updated design, improved UX, and Online Store 2.0 compatibility.
Performance Optimization
Image lazy loading, critical CSS, minimal JavaScript, and code splitting for sub-2-second load times.
How It Works
A clear, structured process from first call to go-live.
Design Review
You share your Figma files, brand assets, and feature requirements. I audit everything and flag gaps.
Architecture
I map out sections, blocks, settings schema, and template structure before writing a single line of code.
Development
I build your theme in a development store with weekly staging previews so you see progress in real time.
QA & Launch
Cross-browser testing, Lighthouse audits, merchant training, and a smooth go-live with 30-day post-launch support.
Investment
Transparent pricing. No hidden fees. Every package includes source code ownership.
Theme Build
From $3,500- Custom Liquid theme
- OS 2.0 sections
- Responsive design
- Cart drawer
- Speed optimization
- 30-day support
Design + Theme
From $5,000- Everything in Theme Build
- Custom Figma design
- Brand identity integration
- Advanced animations
- Checkout customization (Plus)
- 60-day support
Shopify Plus Theme
From $12,000- Everything in Design + Theme
- Multi-market support
- B2B/wholesale features
- Custom checkout extensibility
- Dedicated Slack channel
- 90-day support
What’s Included
Every custom theme project comes with these essentials, regardless of package.
Frequently Asked Questions
Common questions about custom Shopify theme development.
What’s Online Store 2.0?
Online Store 2.0 is Shopify’s modern theme architecture. It introduces JSON templates, sections on every page, app blocks, and metafield integration — giving merchants far more control without custom code.
How is a custom theme different from Dawn?
Dawn is a minimal reference theme. A custom theme is built around your brand, your content structure, and your conversion goals. Every section, setting, and layout is purpose-built.
Can merchants customize without a developer?
Yes. I build extensive theme settings — color pickers, typography, layout options, section reordering — so your team can make changes in the theme editor without touching code.
How long does a custom theme take?
A theme build typically takes 4-8 weeks depending on complexity. Design + theme projects run 6-12 weeks. I provide a detailed timeline before starting.
How much does a custom theme cost?
Theme builds start at $3,500 for a straightforward conversion. Design + theme packages start at $5,000. Shopify Plus themes with checkout customization start at $12,000.
Do you do Figma-to-Liquid?
Yes, it’s one of my core services. I take your finalized Figma designs and build them into a pixel-perfect, fully functional Shopify 2.0 theme.
Do you optimize for speed?
Every theme I build targets green Lighthouse scores. I use critical CSS, lazy loading, minimal JS, optimized images, and efficient Liquid to keep load times under 2 seconds.
Can you rebuild my existing theme?
Yes. I can audit your current theme and either refactor it to OS 2.0 standards or rebuild it from scratch while preserving your design and content.
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