WordPress Website Design · Figma-to-WordPress · Custom themes

WordPress website design — pixel-faithful, conversion-tuned, accessible by default.

Custom WordPress website design — Figma-to-WP builds, hand-coded themes, considered typography, real motion. No Elementor, no Divi, no Bricks. The design ships exactly as drawn and Core Web Vitals stay green.

  • 120+ sites designed
  • 8+ years
  • WCAG 2.2 AA default
  • LCP <2s at launch

How I think about design

Design that survives the build — every pixel, every device, every browser.

Most WordPress design briefs get diluted by the build — page builders flatten the type scale, plugin chrome breaks the grid, the mobile breakpoint becomes a guess. I design with the build in mind and code from the design, so what your stakeholders sign off on is exactly what ships.

Design services

Eight WordPress design services I deliver every month

01

Figma-to-WordPress

Pixel-faithful build from your designer's Figma file. Component inventory, design tokens, type scale and spacing system carried 1:1 into a custom theme — including hover, focus and motion states.

  • Component-driven build (matches Figma component library)
  • Design tokens auto-generated from Figma variables
  • Type scale, spacing scale, color palette preserved exactly
  • All hover / focus / active / disabled states implemented
  • Editor-friendly block patterns mirroring Figma layouts
02

Original WordPress design from a brief

Bring a brief and a brand — I design and build from scratch. Wireframes, then high-fidelity Figma, then the WordPress build. Two design rounds + one polish round baked into the fixed-price quote.

  • Stakeholder interviews + competitor audit before any wireframe
  • Wireframes (low-fi) for layout and content priority
  • High-fidelity Figma with full design system
  • Two rounds of design feedback included
  • Build straight from the approved file
03

Editorial & publication design

Magazines, newsletters, longform sites with considered typography, scroll-linked motion, content-driven layouts and an editor experience that does not break the design when staff publish daily.

  • Custom Gutenberg blocks matched to your article layouts
  • Variable-font type pairings with proper subsetting
  • Scroll-linked animations using IntersectionObserver
  • Photo-led grids, pull-quotes, footnotes, dropcaps
  • Editor onboarding doc so layouts stay consistent
04

E-commerce & PDP design

WooCommerce storefronts where the product page actually closes the sale — variant pickers, image-heavy hero, social proof, sticky atc, and a checkout that does not lose the brand at the last step.

  • Editorial PDPs with image-led hero + variant rail
  • Sticky Add to Cart on mobile, drawer-cart UX
  • Review widgets (native or Judge.me / Stamped)
  • Branded checkout (block-based checkout customisation)
  • Look-book and collection landing-page templates
05

Design systems & component libraries

Build a real design system you can reuse — Figma library + matching code components (Gutenberg blocks or block patterns) — so future pages take hours, not days.

  • Color, type, spacing tokens (Figma variables + CSS custom properties)
  • Component inventory with variants, states and props
  • Matching code components in WordPress (block patterns / blocks)
  • Documentation site so your team can self-serve
  • Version-bumped releases as the system evolves
06

Accessibility & inclusive design

WCAG 2.2 AA from day one — semantic HTML, keyboard navigation, screen-reader labels, contrast checks, motion preferences. Accessibility is a design decision, not a post-launch audit.

  • Color contrast verified at design stage with Stark / Figma plugins
  • Keyboard navigation map + focus rings designed in
  • ARIA labels, landmarks, skip links, alt text discipline
  • prefers-reduced-motion respected throughout
  • axe + Lighthouse audits at every staging milestone
07

Conversion-tuned UX

Design that looks like the brand and converts like a funnel. CTAs that do not get lost, trust elements that arrive at the right moment, forms that progressively disclose, copy ladders that match user intent.

  • Above-the-fold primary CTA, always visible
  • Trust strip placement tuned per audience
  • Progressive form disclosure on mobile
  • GA4 + GTM events wired to design interactions
  • A/B-test-ready section variants when budget allows
08

Brand refresh + site redesign

Modernise an aging WordPress site without losing rankings or content. Visual refresh, type system upgrade, motion language refresh, design-system rebuild — shipped on a staging URL with a planned cutover.

  • Visual audit + competitive benchmarking
  • Component-by-component upgrade plan
  • Staging-first build with planned cutover
  • URL preservation + redirect map (no SEO loss)
  • Post-launch monitoring of CWV + engagement metrics

Design process

Wireframe Monday, design Wednesday, build Friday

Designed and built by the same person — no handover gap, no "the developer changed it" finger-pointing. Two design rounds + one polish round are always baked into the fixed-price quote.

  1. 01

    Brief & audit

    Stakeholder interview, competitive look-around, content audit. I send back a brief recap + initial direction before drawing anything.

  2. 02

    Wireframe & design

    Low-fi wireframes for layout + content priority, then high-fidelity Figma. Two rounds of feedback included — your designer can co-pilot directly in Figma.

  3. 03

    Build & review

    Pixel-faithful WordPress build, weekly on staging. Type scale, spacing, motion all preserved. Annotated staging URLs for design review.

  4. 04

    Polish & launch

    A polish round for the details — micro-copy, hover states, page transitions, accessibility audit, CWV check. Then DNS cutover and 30 days of support.

Industries

Verticals I’ve shipped work in

Across trades, services, e-commerce and editorial — the conversion playbook is the same, only the visual language changes.

Trades & contractors

Roofing, auto repair, construction

Recruitment & HR

Candidate + employer funnels

Education & healthcare

Accessible, quote-driven sites

Artists & creators

Portfolios, shops, communities

E-commerce & DTC

WooCommerce + Shopify

Film & media

Custom video, paid streaming

Maritime & B2B

Corporate trust + multilingual

Entertainment

DJs, agencies, event booking

Reviews

What clients say

“Zain is one of the best web designers on Fiverr, period. He has been my web developer for years — fast, reliable, and genuinely cares about conversion.”

Long-term Fiverr client

“Direct, honest, and shipped on time. Our quote requests doubled in the first month after launch.”

US contractor — local SEO build

“I have worked with three agencies before — Zain delivered cleaner code than any of them, for a fraction of the cost.”

EU founder — Shopify storefront

FAQ

WordPress website design — common questions

Can you design and build, or do I need a separate designer?

Both. About half my projects are design-and-build (I design the site from your brief, then build it). The other half are build-only (your designer hands off Figma, I implement). Either works — the quote scope just shifts.

Will my site match the Figma exactly?

Yes — pixel-faithful is the default. I use Figma's "Inspect" panel for exact values, build a token system from Figma variables, and test every breakpoint against the file. If something has to deviate (browser quirk, accessibility need), I flag it before changing anything.

How many design rounds are included?

Two full design rounds + one polish round, baked into the fixed-price quote. Additional rounds run at a published flat rate per round — no hourly surprises. Most projects do not need extras; the initial brief catches 90% of direction issues.

Do you use page builders like Elementor, Divi, or Bricks?

No. Page builders compromise the type scale, break the grid, and stop you shipping the exact design. I build custom themes with native Gutenberg + ACF blocks — your editor experience is great, your design integrity stays intact, and Core Web Vitals stay green.

Can my non-technical team edit pages without breaking the design?

Yes — block patterns mirror your Figma layouts exactly. Editors pick from a curated set of pre-built sections, and the design constraints (spacing, type scale, color palette) are enforced by the blocks themselves. Onboarding doc + 30 minutes of training included.

How accessible is the final design?

WCAG 2.2 AA by default — color contrast, keyboard navigation, focus rings, ARIA labels, alt text discipline, reduced-motion handling. axe and Lighthouse audits run at every staging milestone, and I provide a written accessibility statement at launch.

How fast will the designed site load?

LCP under 2.0s, INP under 200ms, CLS under 0.1 — measured on mobile. Self-hosted variable fonts, AVIF / WebP images, deferred scripts, full-page + object caching, CDN. Editorial design and green CWV are not in tension if the build is done right.

How much does WordPress design cost?

Design-and-build $4k–$12k for marketing sites, $8k–$25k for editorial publications, $10k–$35k for fashion / DTC commerce. Figma-to-WordPress (build-only) typically lands 30–40% lower. Every quote is fixed-price — scoped before any pixel is pushed.

Get in touch

Ready to start your project?

Tell me what you need — I usually reply within a few hours on working days.

Or email info@zainsaeed.com