WordPress
website design — pixel-faithful, conversion-tuned, accessible by default.
Custom WordPress website design — Figma-to-WP builds, hand-coded themes, considered typography, real motion. No Elementor, no Divi, no Bricks. The design ships exactly as drawn and Core Web Vitals stay green.
Design that survives the build — every pixel, every device, every browser.
Most WordPress design briefs get diluted by the build — page builders flatten the type scale, plugin chrome breaks the grid, the mobile breakpoint becomes a guess. I design with the build in mind and code from the design, so what your stakeholders sign off on is exactly what ships.
Design services
Eight WordPress design services I deliver every month
01
Figma-to-WordPress
Pixel-faithful build from your designer's Figma file. Component inventory, design tokens, type scale and spacing system carried 1:1 into a custom theme — including hover, focus and motion states.
Bring a brief and a brand — I design and build from scratch. Wireframes, then high-fidelity Figma, then the WordPress build. Two design rounds + one polish round baked into the fixed-price quote.
Stakeholder interviews + competitor audit before any wireframe
Wireframes (low-fi) for layout and content priority
High-fidelity Figma with full design system
Two rounds of design feedback included
Build straight from the approved file
03
Editorial & publication design
Magazines, newsletters, longform sites with considered typography, scroll-linked motion, content-driven layouts and an editor experience that does not break the design when staff publish daily.
Custom Gutenberg blocks matched to your article layouts
Variable-font type pairings with proper subsetting
Scroll-linked animations using IntersectionObserver
Photo-led grids, pull-quotes, footnotes, dropcaps
Editor onboarding doc so layouts stay consistent
04
E-commerce & PDP design
WooCommerce storefronts where the product page actually closes the sale — variant pickers, image-heavy hero, social proof, sticky atc, and a checkout that does not lose the brand at the last step.
Build a real design system you can reuse — Figma library + matching code components (Gutenberg blocks or block patterns) — so future pages take hours, not days.
Component inventory with variants, states and props
Matching code components in WordPress (block patterns / blocks)
Documentation site so your team can self-serve
Version-bumped releases as the system evolves
06
Accessibility & inclusive design
WCAG 2.2 AA from day one — semantic HTML, keyboard navigation, screen-reader labels, contrast checks, motion preferences. Accessibility is a design decision, not a post-launch audit.
Color contrast verified at design stage with Stark / Figma plugins
Keyboard navigation map + focus rings designed in
ARIA labels, landmarks, skip links, alt text discipline
prefers-reduced-motion respected throughout
axe + Lighthouse audits at every staging milestone
07
Conversion-tuned UX
Design that looks like the brand and converts like a funnel. CTAs that do not get lost, trust elements that arrive at the right moment, forms that progressively disclose, copy ladders that match user intent.
Above-the-fold primary CTA, always visible
Trust strip placement tuned per audience
Progressive form disclosure on mobile
GA4 + GTM events wired to design interactions
A/B-test-ready section variants when budget allows
08
Brand refresh + site redesign
Modernise an aging WordPress site without losing rankings or content. Visual refresh, type system upgrade, motion language refresh, design-system rebuild — shipped on a staging URL with a planned cutover.
Visual audit + competitive benchmarking
Component-by-component upgrade plan
Staging-first build with planned cutover
URL preservation + redirect map (no SEO loss)
Post-launch monitoring of CWV + engagement metrics
Design process
Wireframe Monday, design Wednesday, build Friday
Designed and built by the same person — no handover gap, no "the developer changed it" finger-pointing. Two design rounds + one polish round are always baked into the fixed-price quote.
01
Brief & audit
Stakeholder interview, competitive look-around, content audit. I send back a brief recap + initial direction before drawing anything.
02
Wireframe & design
Low-fi wireframes for layout + content priority, then high-fidelity Figma. Two rounds of feedback included — your designer can co-pilot directly in Figma.
03
Build & review
Pixel-faithful WordPress build, weekly on staging. Type scale, spacing, motion all preserved. Annotated staging URLs for design review.
04
Polish & launch
A polish round for the details — micro-copy, hover states, page transitions, accessibility audit, CWV check. Then DNS cutover and 30 days of support.
Selected work
Sites shipped — built to convert, tuned to load.
A snapshot of recent client builds across WordPress, WooCommerce and Shopify. Filter by category to see what fits your brief.
No projects in this category yet — more shipping soon.
Industries
Verticals I’ve shipped work in
Across trades, services, e-commerce and editorial — the conversion playbook is the same, only the visual language changes.
Trades & contractors
Roofing, auto repair, construction
Recruitment & HR
Candidate + employer funnels
Education & healthcare
Accessible, quote-driven sites
Artists & creators
Portfolios, shops, communities
E-commerce & DTC
WooCommerce + Shopify
Film & media
Custom video, paid streaming
Maritime & B2B
Corporate trust + multilingual
Entertainment
DJs, agencies, event booking
Reviews
What clients say
★★★★★
“Zain is one of the best web designers on Fiverr, period. He has been my web developer for years — fast, reliable, and genuinely cares about conversion.”
★★★★★
“Direct, honest, and shipped on time. Our quote requests doubled in the first month after launch.”
★★★★★
“I have worked with three agencies before — Zain delivered cleaner code than any of them, for a fraction of the cost.”
FAQ
WordPress website design — common questions
Can you design and build, or do I need a separate designer?
Both. About half my projects are design-and-build (I design the site from your brief, then build it). The other half are build-only (your designer hands off Figma, I implement). Either works — the quote scope just shifts.
Will my site match the Figma exactly?
Yes — pixel-faithful is the default. I use Figma's "Inspect" panel for exact values, build a token system from Figma variables, and test every breakpoint against the file. If something has to deviate (browser quirk, accessibility need), I flag it before changing anything.
How many design rounds are included?
Two full design rounds + one polish round, baked into the fixed-price quote. Additional rounds run at a published flat rate per round — no hourly surprises. Most projects do not need extras; the initial brief catches 90% of direction issues.
Do you use page builders like Elementor, Divi, or Bricks?
No. Page builders compromise the type scale, break the grid, and stop you shipping the exact design. I build custom themes with native Gutenberg + ACF blocks — your editor experience is great, your design integrity stays intact, and Core Web Vitals stay green.
Can my non-technical team edit pages without breaking the design?
Yes — block patterns mirror your Figma layouts exactly. Editors pick from a curated set of pre-built sections, and the design constraints (spacing, type scale, color palette) are enforced by the blocks themselves. Onboarding doc + 30 minutes of training included.
How accessible is the final design?
WCAG 2.2 AA by default — color contrast, keyboard navigation, focus rings, ARIA labels, alt text discipline, reduced-motion handling. axe and Lighthouse audits run at every staging milestone, and I provide a written accessibility statement at launch.
How fast will the designed site load?
LCP under 2.0s, INP under 200ms, CLS under 0.1 — measured on mobile. Self-hosted variable fonts, AVIF / WebP images, deferred scripts, full-page + object caching, CDN. Editorial design and green CWV are not in tension if the build is done right.
How much does WordPress design cost?
Design-and-build $4k–$12k for marketing sites, $8k–$25k for editorial publications, $10k–$35k for fashion / DTC commerce. Figma-to-WordPress (build-only) typically lands 30–40% lower. Every quote is fixed-price — scoped before any pixel is pushed.
Get in touch
Ready to start your project?
Tell me what you need — I usually reply within a few hours on working days.