Custom Shopify Design Services
Figma-to-Liquid builds, hand-coded themes, editorial PDPs, conversion-tuned cart and checkout. No Dawn-with-a-logo-swap. The design ships exactly as drawn and Lighthouse stays green.
Pixel-Perfect Liquid
Figma-to-Shopify with exact design token matching
Green Lighthouse Scores
LCP under 2s on real PDPs, no app bloat
Conversion-Tuned
Cart drawer, sticky ATC, branded checkout
3-6 Week Delivery
Dev store previews from day one, not static mockups
What I Design with Shopify
Figma-to-Shopify (Liquid)
Your designer hands off Figma, I implement it pixel-for-pixel. Component inventory carried into Online Store 2.0 sections, design tokens into theme settings.
Original Design from Brief
Bring a brief and a brand. Wireframes, high-fidelity Figma, then the Liquid build. Two design rounds + one polish round included in the fixed-price quote.
Editorial PDPs (Luxury & Fashion)
Product pages that feel like a brand campaign. Image-led hero, scroll-linked storytelling, trust signals at the right moments, branded checkout.
Theme Refresh & Redesign
Modernise an aging Shopify store without losing orders or rankings. Visual refresh on a dev store with planned cutover. Most refreshes ship in 4-6 weeks.
Shopify Design Systems
Figma library + matching Shopify sections, blocks and snippets. Future pages take hours, not days, and stay on-brand without supervision.
Headless / Hydrogen
When the brand needs faster-than-Liquid or custom routing. Hydrogen + Oxygen or Next.js with Storefront API. Sub-second TTFB, streaming, ISR.
Shopify vs WordPress vs Webflow
| Feature | Shopify | WordPress + Woo | Webflow |
|---|---|---|---|
| E-commerce | Built for commerce | WooCommerce plugin | Small catalogs only |
| Checkout | Optimized, extensible | Plugin-dependent | Basic only |
| Payment processing | Shopify Payments built-in | Gateway plugins | Stripe only |
| Inventory & shipping | Native, multi-location | Plugin-dependent | Not built-in |
| Design control | Liquid themes (full) | Custom themes (full) | Visual (full) |
| App ecosystem | 8,000+ commerce apps | 60,000+ plugins | Limited |
| Maintenance | Fully managed | Updates needed | Fully managed |
| Cost (platform) | $39-$399/mo | $3-$30/mo hosting | $14-$39/mo |
Choose Shopify if: e-commerce is your core business, you want managed hosting with built-in payments, inventory and shipping, or you need the Shopify app ecosystem for subscriptions, reviews, and marketing tools.
Consider WordPress if: your site is content-heavy with 100+ pages, you need complex non-commerce functionality (LMS, directories, memberships), or you want full server ownership. See my WordPress design services.
Consider Webflow if: you want zero-maintenance marketing pages with no e-commerce or a very small catalog (under 50 products). See my Webflow design services.
My Process
Brief & Audit
Stakeholder interview, brand audit, competitor analysis, product catalog review. Direction recap before any pixel is drawn.
Design in Figma
Low-fi wireframes, then high-fidelity Figma with full design system. Two rounds of feedback included. Your designer can co-pilot.
Liquid Build
Pixel-faithful Liquid build on a dev store. Weekly demos. Section settings exposed for merchandisers, locked elsewhere.
Launch & Support
Polish round, payment testing, GA4 + Search Console setup. Planned cutover + 30 days post-launch support.
Pricing
Figma-to-Shopify
- Pixel-faithful Liquid implementation
- Custom theme (no Dawn clone)
- Online Store 2.0 sections
- Responsive across all breakpoints
- Lighthouse optimization
- 30-day post-launch support
Design + Build
- Everything in Figma-to-Shopify
- Wireframes + high-fidelity Figma
- Two design rounds + polish round
- Complete design system
- Cart drawer + branded checkout
- Editor training + documentation
Shopify Plus / Headless
- Everything in Design + Build
- Shopify Plus or Hydrogen/Oxygen
- Checkout UI extensions
- B2B / wholesale storefront
- Custom app integrations
- Priority support + SLA
Fixed-price with itemized scope. 50% deposit, 50% on launch. Full theme ownership at final payment. Includes 30 days of post-launch support.
Shopify Partner
I am a verified Shopify Partner with 4.9-star rating. Your store is built by someone who knows the platform inside out.
View Partner ProfileWhat Is Included in Every Build
- Custom Liquid theme — hand-coded, no page builders, no Dawn clone
- Online Store 2.0 — sections everywhere, merchandiser-friendly settings
- Responsive design — pixel-perfect on desktop, tablet, and mobile
- Core Web Vitals — LCP under 2s, INP under 200ms on real PDPs
- SEO foundation — semantic Liquid, structured data, collection/product schema
- Accessibility — WCAG 2.2 AA, keyboard checkout, screen reader tested
- Cart drawer — branded, with upsell/cross-sell and free shipping bar
- Speed optimization — self-hosted fonts, app-bloat audit, image pipeline via Shopify CDN
- Analytics — GA4 + GTM with e-commerce tracking and conversion events
- Training — merchandiser documentation + 30-minute walkthrough
Frequently Asked Questions
Do you use Shogun, PageFly, or other page builders?
Only when a non-technical merchandising team needs to ship weekly landing pages with full visual freedom. For most stores, native section architecture gives 90% of the flexibility with none of the LCP penalty. I recommend a builder only when velocity justifies the cost.
Will my store match the Figma exactly?
Yes. I work from Figma Inspect for exact values, build a Liquid token system from Figma variables, and test every breakpoint against the file. If something has to deviate (Shopify section limit, accessibility need), I flag it before changing anything.
Can my team edit pages without breaking the design?
Yes. Online Store 2.0 sections expose only the settings that should be editable (text, image, link). Layout, type and spacing are locked at the theme level so merchandisers cannot accidentally break the design while updating a banner.
How fast will the store be?
LCP under 2.0s, INP under 200ms, CLS under 0.1 on a real PDP under load. Self-hosted variable fonts, AVIF/WebP image pipeline via Shopify CDN, deferred scripts, app-bloat audit. Green Core Web Vitals at launch.
Can you redesign my existing Shopify store?
Yes. Theme refresh is one of the most common projects. I build on a development store, preserve URLs and customer data, and plan a cutover that does not lose orders or rankings. Most refreshes ship in 4-6 weeks.
How much does Shopify design cost?
Figma-to-Shopify (build-only) starts at $3,500. Design-and-build starts at $5,000 for DTC stores, $8,000-$15,000 for editorial/fashion. Shopify Plus or Hydrogen from $15,000. Every quote is fixed-price with itemized scope.
Shopify or WooCommerce?
Shopify if e-commerce is your core business and you want managed infrastructure. WooCommerce if you need complex content alongside commerce (blog-driven, LMS, directories) or want full server ownership. I build on both and recommend based on your actual needs. Full comparison here.
Do you build Shopify apps too?
Yes. I build custom Shopify apps for clients who need functionality beyond what the App Store offers. Theme app extensions, checkout UI extensions, and admin integrations. Learn more about Shopify development.
Ready to Build with Shopify?
Fixed-price quote within 24 hours. Full theme ownership. Lighthouse green at launch.
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