Shopify
website design — pixel-faithful in Liquid, conversion-tuned, brand-led.
Custom Shopify website design — Figma-to-Liquid builds, hand-coded themes, editorial PDPs, considered typography, conversion-tuned cart and checkout. No Dawn-with-a-logo-swap. The design ships exactly as drawn and Lighthouse stays green.
Most Shopify designs lose 20% of their polish on the way to Liquid — section limits guessed wrong, theme settings exposed too much, the cart drawer becomes a different brand experience. I design with section architecture in mind from day one, so what your stakeholders sign off on is exactly what merchandisers can ship — without breaking the design downstream.
Design services
Eight Shopify design services I deliver every month
01
Figma-to-Shopify (Liquid)
Pixel-faithful Liquid build from your designer's Figma. Component inventory carried into Online Store 2.0 sections, design tokens into theme settings, every state implemented — hover, focus, active, disabled, loading.
Component-driven Liquid build (matches your Figma library)
Theme settings exposed for merchandiser self-serve, locked elsewhere
Type scale, spacing, color tokens preserved exactly
All hover / focus / active / disabled / loading states implemented
Cart drawer + mini-cart matched to brand, not Dawn defaults
02
Original Shopify design from a brief
Bring a brief and brand — I design and build the Shopify store from scratch. Wireframes, then high-fidelity Figma, then the Liquid build. Two design rounds + one polish round baked into the quote.
Wireframes for layout, hierarchy, content priority
High-fidelity Figma with full design system
Two design rounds + one polish round included
Build straight from the approved Figma file
03
Editorial PDPs for luxury & fashion
Product pages that feel like a brand campaign — image-led hero, type-set variant rail, scroll-linked storytelling, trust signals at the right moments, and a checkout that does not lose the brand at the last step.
Hero gallery with cinematic image transitions
Variant picker that respects the type system
Editorial story blocks between PDP and reviews
Sticky ATC on mobile, drawer cart UX considered for brand
Look-book and styling-suggestion modules
04
Theme refresh & redesign
Modernise an aging Shopify store without losing orders, customer data, or rankings. Visual refresh, type system upgrade, motion language, design-system rebuild — shipped on a development store with a planned cutover.
Visual audit + competitor benchmarking
Section-by-section upgrade plan, prioritised by traffic
Development-store-first build with planned cutover
URL preservation + redirect map (no SEO loss)
Post-launch monitoring of CWV, conversion rate, AOV
05
Shopify design systems
Build a real design system you can reuse — Figma library + matching Shopify sections, blocks and snippets — so future pages take hours, not days, and stay on-brand without supervision.
Documentation Notion / Figma file so merchandisers self-serve
Version-bumped releases as the system evolves
06
Accessibility & inclusive commerce
WCAG 2.2 AA from day one — semantic Liquid, keyboard checkout, screen-reader-labelled variant selectors, contrast checks, motion preferences. Accessibility is a design decision, not a post-launch audit.
Color contrast verified at design stage with Stark / Figma plugins
Keyboard navigation map + focus rings designed in
Variant pickers labelled for screen readers
Cart drawer + checkout focus management
axe + Lighthouse audits at every dev-store milestone
07
Conversion-tuned PDP, cart & checkout
Design that converts as well as it looks. CTAs that hold their hierarchy, trust elements that arrive at the right moment, cart drawer UX tuned for AOV, and checkout extensions that earn the upsell without feeling pushy.
Above-the-fold ATC, always visible on mobile
Trust strip placement per audience (luxury vs DTC vs B2B)
Cart drawer with bundling, gift-with-purchase, free-shipping bar
Post-purchase 1-click upsell design that respects the brand
Shopify checkout UI extensions for on-brand last mile
08
Headless / Hydrogen design
When the brand needs faster-than-Liquid, custom routing, or to power a mobile app from the same data, I design and build on Hydrogen + Oxygen — Shopify as the engine, your brand as the front.
Hydrogen (React Server Components on Oxygen)
Or Next.js / Astro with Storefront API
Sub-second TTFB, streaming, ISR for collection pages
Branded checkout via Checkout UI extensions
Customer-account portal designed for your audience
Design process
Wireframe Monday, Figma Wednesday, Liquid Friday
Designed and built by the same Shopify Partner — no handover gap, no "the developer changed it" finger-pointing. Two design rounds + one polish round baked into the fixed-price quote.
01
Brief & audit
Stakeholder interview, brand audit, competitor look-around, product-catalog review. I send back a brief recap and initial direction before drawing anything.
02
Wireframe & Figma
Low-fi wireframes for hierarchy + flow, then high-fidelity Figma with full design system. Two design rounds. Your designer can co-pilot in Figma if you bring one.
03
Liquid build & demo
Pixel-faithful Liquid build on a development store. Weekly demo. Section settings exposed for merchandisers, locked where you do not want them touched.
04
Polish, launch, support
Polish round for hover states, transitions, micro-copy, accessibility, Lighthouse. Cutover, payment test, GA4 + Search Console, 30 days post-launch support.
Selected work
Sites shipped — built to convert, tuned to load.
A snapshot of recent client builds across WordPress, WooCommerce and Shopify. Filter by category to see what fits your brief.
No projects in this category yet — more shipping soon.
Industries
Verticals I’ve shipped work in
Across trades, services, e-commerce and editorial — the conversion playbook is the same, only the visual language changes.
Trades & contractors
Roofing, auto repair, construction
Recruitment & HR
Candidate + employer funnels
Education & healthcare
Accessible, quote-driven sites
Artists & creators
Portfolios, shops, communities
E-commerce & DTC
WooCommerce + Shopify
Film & media
Custom video, paid streaming
Maritime & B2B
Corporate trust + multilingual
Entertainment
DJs, agencies, event booking
Reviews
What clients say
★★★★★
“Zain is one of the best web designers on Fiverr, period. He has been my web developer for years — fast, reliable, and genuinely cares about conversion.”
★★★★★
“Direct, honest, and shipped on time. Our quote requests doubled in the first month after launch.”
★★★★★
“I have worked with three agencies before — Zain delivered cleaner code than any of them, for a fraction of the cost.”
FAQ
Shopify website design — common questions
Do you design and build, or just build from a designer's file?
Both. About half are design-and-build (I design the store, then Liquid it). The other half are build-only (your designer hands off Figma, I implement). Either works — quote scope shifts.
Will my Shopify store match the Figma exactly?
Yes — pixel-faithful is the default. I work from Figma Inspect for exact values, build a Liquid token system from Figma variables, and test every breakpoint against the file. If something has to deviate (Shopify section limit, accessibility need), I flag it before changing anything.
Can my non-technical team edit pages without breaking the design?
Yes — Online Store 2.0 sections expose only the settings that should be editable (text, image, link). Layout, type and spacing are locked at the theme level so merchandisers cannot accidentally break the design while updating a banner.
Do you use Shogun, PageFly, or other page builders?
Only when a non-technical merchandising team needs to ship weekly landing pages with full visual freedom. For most stores, native section architecture gives 90% of the flexibility with none of the LCP penalty. I will recommend a builder only when velocity justifies the cost.
How accessible is the final design?
WCAG 2.2 AA by default — color contrast, keyboard navigation, focus rings, ARIA labels on variant selectors, alt-text discipline, reduced-motion handling. axe and Lighthouse audits at every staging milestone, written accessibility statement at launch.
How fast will the designed store be?
LCP under 2.0s, INP under 200ms, CLS under 0.1 on a real PDP under load. Self-hosted variable fonts, AVIF / WebP image pipeline via Shopify CDN, deferred scripts, app-bloat audit. Editorial design and green CWV are not in tension.
Can you redesign my existing Shopify store?
Yes. Theme refresh is one of the most common engagements. I build on a development store, preserve URLs and customer data, and plan a cutover that does not lose orders or rankings. Most refreshes ship in 4–6 weeks.
How much does Shopify design cost?
Design-and-build $5k–$15k for marketing-led DTC stores, $8k–$25k for editorial / fashion, $15k–$50k for Plus / B2B or Hydrogen. Build-only (Figma-to-Liquid) typically lands 30–40% lower. Every quote is fixed-price.
Get in touch
Ready to start your project?
Tell me what you need — I usually reply within a few hours on working days.
